![]() The retail launch will open at select locations and via jcp.com from October 2021, with a US nationwide roll out from Autumn 2022. She continued: "Together with JCPenney, we are able to reach so many more consumers with our inclusive beauty mission and product assortment, empowering them to see themselves reflected in our curation and dedication to uplifting our diverse offering of founders.” Nyakio Grieco, co-founder of Thirteen Lune, described the JCPenney Beauty space as "visionary". The initiative will be a shop-in-shop partnership with Thirteen Lune, an e-commerce player that focuses on "brands created by black and brown founders that resonate with people of all backgrounds". At SEPHORA inside JCPenney, were obsessed with teaching and inspiring our customers to play in our world of beauty. "We've partnered with like-minded beauty brands to bring this vision to life and ensure everyone is represented.” The expansion into all Sephora Inside JCPenney stores is part of a growth trajectory for the clean beauty company that was originally funded by a grant from the. Michelle Wlazlo, Executive Vice President and Chief Merchandising Officer of JCPenney, said: “Recognising that each customer is uniquely beautiful, we designed JCPenney Beauty to be a hyper-inclusive experience where everyone shines. ![]() For the health and safety of our clients and associates, store hours may vary. JCPenney's new cosmetics concept 'JCPenney Beauty' will offer mass, masstige, and prestige products as well as promote "unique, authentic beauty". 810 King Street 1st Floor Alexandria, VA 22314 US (703) 997-5088. Currently available at 10 pilot locations, JCPenney Beauty will expand to 300 stores by early 2023 and will be present at 600 locations by the spring. Sephora replaced JCPenney by announcing a long-term venture with rival department store Kohls in December. Sephora shop-in-shops at JCPenney have remained in place as the partners finished out their original agreement, which concludes this year. ![]() The companies have been in partnership since 2009, but reached a turning point in May 2020 after JCPenney filed a temporary restraining order on the LVMH-owned beauty retailer to prevent Sephora from leaving the enterprise. ![]() JCPenney, the US department store chain, has unveiled its beauty business strategy after parting ways with Sephora. ![]()
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